The technical SEO checklist for search engines and AI search
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
Technical SEO
Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
How to do a website audit in 2026 (+ free tracker)
Learn how to do a website audit that covers your site’s SEO, AI visibility, user experience, and more.
301 Redirects: How to Use Them & How They Affect SEO
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.
Is 100/100 PageSpeed score enough? The answer is No.
This article explains why 100 PageSpeed score is not enough, and lists several interesting optimizations techniques that might help you stay ahead of your competition in terms of website performance.
How Python Can Create Better Content Briefs and Improve SEO
With a bit of Python, some handpicked keywords from Semrush, and a little ingenuity, you can create the best content in your niche. Here‘s how you can use Python to boost SEO performance.
How To Untangle the Website Architecture of a Site with 500,000+ Pages
A confusing website architecture doesn‘t just confuse Google, it impacts profits. Find out how to apply a data-driven approach to improve website structure (regardless of the size of your site).
Pagination: You’re Doing It Wrong! (Part 1)
There seems to still be a lot of confusion surrounding the issue of pagination — what it is, what’s its real purpose, when should it be employed, how to implement it properly, should it be combined with a canonical and more. This first part of a series of three articles will help you navigate through and answer all of your pagination questions.
Keyword Cannibalization: How To Keep It From Harming Your On-Site SEO
This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using Semrush, and how to protect against it in the future to maintain high rankings in the SERPs.
How To Use Testing To Optimize Your SERP CTR
Without experimentation, it isn‘t possible for us to discover more innovative ways of capturing attention in the search results. For that reason, we decided to offer you five steps below that you can use to run experiments on your SERP listings and optimize them in ways you wouldn‘t otherwise be able to. Let‘s get started.