What is Semrush

Semrush One is a bundle that combines the SEO toolkit and AI Visibility toolkit in a single plan. It’s designed for teams that want to monitor and optimize their brand's presence across both Google and AI tools like ChatGPT and Gemini.

Semrush One is highly recommended for anyone starting their SEO and AI visibility journeys. The pricing for Semrush One starts at $199.95/month, with higher tiers available if you need more usage limits and capabilities.

Semrush for Enterprise is a digital brand visibility platform that unifies SEO and agentic search optimization into one connected system. It brings together three solutions — Enterprise SEO, Enterprise AI Optimization, and Enterprise Site Intelligence — into one place.

Semrush Enterprise is built for global businesses, organizations managing multiple brands, and teams with complex technical setups that demand scalability across all their digital marketing operations and clear impact on pipeline and revenue.

Enterprise SEO is a scalable search visibility solution that helps organizations win organic search across every market they operate in. It centralizes keyword strategy, performance analysis, tracking, automation, and reporting across multiple domains, brands, and markets. The solution includes AI-powered insights, integrations with data sources like Adobe Analytics, content optimization, competitive analysis, customizable reporting, and tools built to handle global-scale SEO operations.

Enterprise AI Optimization (AIO) is an enterprise-grade brand visibility solution that enables measurement and improvement of how your brand is selected in AI answers across multiple brands, markets, and languages.

Enterprise AIO covers AI performance tracking, mentions and citations, competitor benchmarking, sentiment analysis, and AI-driven automations that turn raw signals into actions. Enterprise AIO supports monitoring across all major LLMs, including ChatGPT, Perplexity, Claude, Gemini, Grok, and more.

Enterprise Site Intelligence provides enterprise-grade crawling and technical site health management. It helps protect visibility across Google, AI search, and the regulations reshaping the modern web.

Enterprise Site Intelligence is an always-on solution that unifies technical SEO, AI search readiness, compliance, and cross-team workflows in one place. Enterprise Site Intelligence is built for large, complex websites and the people behind them.

Semrush for Enterprise is a separate brand visibility platform, with solutions purpose-built to unlock maximum performance for enterprise organizations. The key differences are:

• Centralization: One platform for all teams, with multiple workspaces, flexible user management, and built-in collaboration tools.
• Automated Workflows: Routine tasks like link recommendations, prompt generation, A/B testing, and content optimization are handled through automation.
• Custom Reporting: Metrics and visualizations can be tailored to suit business needs with executive-level reporting powered by data lake architecture.
• Revenue Connection: Forecasting for SEO and AI search links website performance directly to business outcomes.
• Custom Data Integrations: Connect third-party platforms including Google Analytics, Google Search Console, Google Ads, and Adobe Analytics.
• Dedicated Support: Includes onboarding and access to marketing and data experts.

AI Visibility Toolkit is designed for SMBs and smaller agency teams. It covers AI visibility tracking, brand perception, prompt research, AI search health checks, and actionable recommendations at an individual domain level.

Enterprise AI Optimization is built for enterprise clients who need deeper AI search tracking and analysis at scale. It offers more granular project configuration, broader LLM coverage, advanced features like concept analysis, product analysis, ecommerce reporting, and traffic data from integrations.

SEO Toolkit is a comprehensive set of over 20 tools designed for small and mid-sized businesses. It covers keyword research, backlink management, rank tracking, and on-page and technical SEO analysis through a single dashboard.

Enterprise SEO is built for large organizations managing complex domain portfolios and high-volume websites. Enterprise SEO adds granular search performance insights alongside AI-driven task automation, advanced integrations, global-scale workflows, and customizable executive reporting on top of core SEO capabilities.

Site Audit is a website crawler that identifies technical issues and surfaces a clear list of problems. It’s a robust tool for SEO teams that need clear technical SEO diagnostics and actions.

Enterprise Site Intelligence is the always-on solution built for large, complex websites and the SEO, marketing, and engineering teams that manage them. It goes beyond issue detection to unify AI search readiness (ChatGPT, GPTBot, Perplexity), multi-framework compliance (ECGT, WCAG), continuous monitoring, and collaboration. All at enterprise scale.

ContentShake AI was a content creation tool from Semrush. It was initially launched as a standalone app in Semrush's App Center, but in 2025, Semrush folded it into the main platform and renamed it Content Toolkit.

ContentShake AI (now called Content Toolkit) helps teams produce SEO-ready content without doing research, writing, and editing themselves. AI helps with the entire workflow, from ideation to publishing. Content marketers can use the tool to generate topic ideas, draft long-form content, optimize it for SEO and readability, and publish directly to WordPress.

Semrush’s AI Visibility Toolkit is a solution for tracking and improving your brand’s visibility in AI search. It shows how often your brand is mentioned, which sources AI tools rely on, how you compare against competitors, and provides strategic recommendations for improving your presence.

The toolkit is specifically designed for small and medium-sized businesses wanting to track and grow their visibility in AI search.

Semrush’s cost depends on the subscription you choose. Semrush One, which bundles the SEO toolkit and AI Visibility toolkit in a single plan, is the recommended starting point for most teams and starts at $199.95/month. For larger organizations, Semrush Enterprise offers custom pricing tailored to your team's needs.

You can also add individual toolkits to your subscription for capabilities like content marketing, social media, advertising, and more.

For more detailed information on Semrush subscriptions, pricing plans, and included features, check out the pricing page.

Pro, Guru, and Business are the three subscription tiers of Semrush’s SEO Classic toolkit. Each plan is designed for different audience groups, with higher tiers unlocking more data, tracking capacity, and advanced features.

Here are some main differences across the three plans:

Semrush for Enterprise uses custom pricing based on the scope of each organization’s needs — like the number of keywords, prompts, users, crawl volume and more. Semrush’s three Enterprise solutions (Enterprise SEO, Enterprise AI Optimization, and Enterprise Site Intelligence) can be purchased individually or bundled. Contact Semrush for a tailored quote.

Yes, Semrush is worth the price, as it's a complete brand visibility management platform that helps you audit, optimize, and quantify performance across SEO, AI search, content marketing, and paid media.

Plus, it's powered by the industry's largest proprietary search dataset, giving you competitive intelligence that’s hard to find elsewhere. Marketers across the globe use Semrush to make data-backed decisions.

If you’re just starting with SEO and AI visibility, Semrush One is the best place to start. At $199.95/month, Semrush One gives you the tools to improve your brand's presence across both Google and AI tools like ChatGPT.

The yearly cost of Semrush depends on the subscription you choose. Semrush One, which bundles the SEO toolkit and AI Visibility toolkit in a single plan, is the most popular option among small and mid-sized teams and starts at $2,338.81/year. For larger organizations, Semrush Enterprise offers custom pricing based on your team's size and needs.

You can also stack individual toolkits onto your subscription to add capabilities like content marketing, social media, advertising, and more.

For more information on pricing and what's included in each plan, check out the pricing page.

There are two ways to cancel your Semrush subscription:

1. Use the cancellation form directly. Fill out the form at sr01.amztoolslab.com/cancel, then click the confirmation link in the email Semrush sends you (it's valid for 24 hours). Once Customer Support processes your request, you'll get a final confirmation email.
2. Through your Subscription info page. Log in to your account and go to My Profile > Subscription info. Look for the “Recurring” option next to your subscription info at the top, click the “Active” link, then follow the “Contact us” link to access the cancellation form. From there, the flow matches the first option — submit the form, confirm via email, and wait for the final confirmation.