Top Beauty & Cosmetics Websites in South Korea

Key Insights on Top Beauty & Cosmetics Websites in South Korea on August 2026

As of August 2026, themedicube.co.kr leads Beauty & Cosmetics in South Korea with 523.79K monthly visits. Its audience skews mobile-first (16.07% desktop / 16.07% mobile), and traffic is up month over month 66.75% and down year over year -31.29%. innisfree.com holds second with 286.28K visits and a mobile-leaning mix (17.12% desktop / 82.88% mobile), while oliveyoung.com ranks third with 241.67K visits.

Across the leaders, hydrafacial.com is the most mobile-first (100% of visits), whereas cosmax.com is the most desktop-reliant (100%). Momentum favors kosmetista.ru in the latest month (154,975%), while nykaa.com shows the steepest pullback.

Acquisition patterns also differ: themedicube.co.kr is driven primarily by search, themedicube.co.kr by direct, and themedicube.co.kr by referral; overall, 68 of the top 100 sites are direct-led, 29 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.